SEO is quite slow process. It can take years to build up the authority of a domain and the rankings of pages. Search engine optimization is the slowest form of marketing I know. It really is.

This post is a step-by-step guide to improving your Google rankings quickly. It’s the only fast SEO tactic that I know of. If you’ve never done it before, there may be huge opportunities to improve your Google rankings. The key is in your Analytics.

The goal is to find a keyword that you’re already ranking for, but not ranking that high. If you can find these phrases, you can find the corresponding page. If you can find the page that’s ranking, you can better optimize it for that keyword and watch the rank jump.

1. Write Relevant Content

Quality content is the main driver of your web crawler rankings and there is not a viable replacement for extraordinary content. Quality content made particularly for your expected visitor increases your site activity, its relevancy and authority.

2. Put a keyword on every page

Define a keyword for each page. Consider how your visitor may look for that particular page. At that point, repeat this keyword a few times all through the page (use LSI keywords)—more than once in the opening and closing sections. Make sure that you utilize strong, italics, heading labels, and highlight your keywords. Give them internal and external links.

3. Google feeds on fresh content

We all know that content is the king of SEO. Updated content is seen as one of the best indicators of a site’s importance, so be sure to keep it fresh so make certain to keep it new.

4. Metadata

When planning your site, each page contains a space between the labels to embed metadata, or data about the substance of your page. In the event that you have a CMS website, the UMC team will have pre-populated this information for you:

Title Metadata
Title metadata is in charge of the page titles showed at the highest tab of a program window. It is the most important metadata on your page. For those with a CMS site, the web group has built up a computerized framework for making the meta title for every website page.

Description Metadata

Description metadata is the content portrayal that a browser will use in your page seek return. Consider it your site's window show—a short, informative and catchy meta description will urge individuals to visit the website.

5. Have a link-worthy site

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas putting an anchor tag in the keyword will improve your search engine rankings as well as the ranking of the page you are linking to.

6. Use alt tags

Always give a name and identity to your visual and video media using alt tags descriptions. These allow search engines to locate your page, which is important—especially for those who use text-only browsers.